Urban Tots (Deepak Houseware and Toys) Unlisted Share Price
As of , the indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) is ₹68 per share. This is an over-the-counter reference price, not a stock-exchange quote.
As of , Urban Tots (Deepak Houseware and Toys) is not listed on any Indian stock exchange (NSE or BSE) — its shares trade in the unlisted, over-the-counter (pre-IPO) market.
| Price / unit | ₹68 |
|---|---|
| Market cap | ₹380 Cr |
| Min. investment | ₹10,200 |
| Lot size | 150 |
| P/E ratio | 33.66 |
| P/B ratio | 8.19 |
What is Urban Tots (Deepak Houseware and Toys)?
Urban Tots (Deepak Houseware and Toys) is an unlisted Consumer Discretionary company whose shares trade in India's over-the-counter (pre-IPO) market and settle in demat form (NSDL/CDSL).
Urban Tots is the consumer brand of Deepak Houseware and Toys, a Rajasthan-based manufacturer of children's toys and play products. Incorporated in 2020 and operating from an industrial facility in the Bhiwadi belt of Alwar district, the company commenced commercial operations in 2021 and has scaled rapidly across the domestic toy category. It positions itself as part of India's import-substitution push in toys, an area that has drawn policy attention as the country works to reduce dependence on imported playthings and build local manufacturing capacity. The company's product range spans plastic toys, electronic and battery-operated toys, role-play sets, ride-ons, baby pools and activity products, with a stated plan to expand into wooden and metallic toys through dedicated production lines. Manufacturing is backed by a sizeable in-house machine base, allowing the brand to control design, moulding and assembly internally rather than relying purely on trading. Products reach consumers both through the brand's own retail presence and through large modern-trade and e-commerce channels, giving Urban Tots distribution across organised retail and online marketplaces. Financially, the business has shown a steep growth trajectory since inception, moving from an early-stage revenue base to a turnover running into the high tens and low hundreds of crores within a few years, alongside reported profitability. The promoter group, led by the Chaudhary family, retains operational control, and the company converted from a private to a public limited structure, a step often associated with broader fundraising and longer-term capital-market readiness. Interest in Urban Tots in the unlisted market stems from its exposure to a fast-formalising consumer category, its made-in-India manufacturing angle, its expanding retail footprint and its rapid top-line growth. As a relatively young, founder-led manufacturer in a sector with structural tailwinds, it is followed by investors who track pre-IPO and growth-stage companies. Its shares trade only in the private, off-market space and are quoted on an indicative basis rather than on any stock exchange.
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Frequently asked questions
No. As of 16 July 2026, Urban Tots (Deepak Houseware and Toys) is an unlisted company whose shares trade over-the-counter; it would list only if and when it completes an IPO.
The minimum lot is 150 share(s); at the indicative price of about ₹68, that is approximately ₹10,200. Indicative reference, not a quote.
As of 16 July 2026, the indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) is ₹68 per share. This is an over-the-counter reference price, not a stock-exchange quote.
Urban Tots is the brand of Deepak Houseware and Toys, a Rajasthan-based manufacturer of children's toys and play products. Its range includes plastic toys, electronic and battery-operated toys, role-play sets, ride-ons, baby pools and activity items, with planned expansion into wooden and metallic toys. Products are sold through the brand's own retail outlets and major modern-trade and e-commerce channels.
No. Urban Tots (Deepak Houseware and Toys) is not listed or traded on the NSE or BSE; its shares are unlisted and trade only in the private, off-market space. Unlisted shares are typically transferred off-market between a buyer and seller and settled into the buyer's demat account. Availability and pricing are not guaranteed and depend on willing counterparties. This is informational only and not investment advice.
Because the shares do not trade on an exchange, the price is indicative and set by supply and demand in the private market. It is influenced by factors such as the company's reported financial performance, growth in the toy-manufacturing sector, buyer and seller interest, deal lot sizes and overall market sentiment. Indicative quotes can vary between sources and over time.
The company operates under CIN U25111RJ2020PTC070129 and its equity shares carry ISIN INE0MQ801018 with a face value of ₹1 each. It was incorporated in 2020 and is registered with the Registrar of Companies, Jaipur, with operations based in the Bhiwadi area of Alwar district, Rajasthan. The promoter group is led by the Chaudhary family, and the company has converted from a private to a public limited structure.
They can. If the company declares a dividend, unlisted shareholders are eligible like any other shareholder. Many unlisted firms reinvest profits, so dividends are not guaranteed.
After listing, unlisted shares convert into regular listed shares in your demat account and can be traded on the exchange, usually once any applicable SEBI lock-in period ends.
Unlisted shares are less liquid than listed shares. You can sell when a buyer is available through an off-market transfer; there is no continuous exchange market, so exits can take longer.
Unlisted shares carry higher risk and lower liquidity than listed shares, with fewer disclosures and no live market price. This is general information, not investment advice — assess suitability before investing.
An unlisted share price is an indicative, over-the-counter reference set by demand and supply in private deals between buyers and sellers. There is no live exchange quote, so prices can vary across dealers and over time.
Yes. Unlisted shares are delivered in dematerialised form, so you need an active demat account (NSDL or CDSL). No special account type is required — a regular demat account works.
Unlisted shares are sold through an off-market transfer to a buyer via a registered intermediary, settling from your demat account with a contract note. Liquidity depends on buyer availability, so exits can take longer than listed shares.
Urban Tots (Deepak Houseware and Toys) vs similar unlisted Consumer Discretionary shares
Indicative over-the-counter prices, as of 16 July 2026. Information only — not a recommendation or ranking.